City Branding

Economy

City, as a brand! Am I hearing that right? This can be result of many of us. Are we believed of our own city like a brand? Ofcourse we did, though we did we never realise that we did. Confusing? OK, let me make things clear for you personally.



I hail from your city that made its mark quite recently, 'Bangalore' since name has been in the news for quite a while. People say "my job got bangalored" For individuals who didn't understand. It indicates they lost their job to a Bangalorean. That makes me feel pleased with Bangalore. For me its an excellent benefit of Bangalore, as well as the one that lost his job, its a negative very bad thing. My thought of the name bangalore in positive, however in the latters case it's negative. Am i really talking about any tangible a part of Bangalore. No we're not, we are talking about brand Bangalore. Lets first understand, such a brand is?



Brand is surely an amorphous entity. Infact any proper noun can be a brand. It's a thought. An idea that lives in peoples mind. To understand exactly what a branded city is, lets first know very well what a citys brand image is. A citys brand image is, the collective pair of thoughts a city enjoys in the mind of men and women. These minds include that relating to individuals who live in the town and equally the minds of folks that don't reside in it. The company image of a town has therefore a vital aspect the image within the city, as well as an extrinsic aspect aspect which is the image outside of the city. It is produced by a whole group of disparate elements altogether. It's about weather, culture, politics, society, people, religion, language, altitude, tolerance and a whole set of other factors.To that extent, the company image of a town is actually not just a engineered one.It is an accident!. A literal small section of the chaos theory that is full of a lot of our life altogether.

Economy

Inside a technical types of speaking, brand engineering is a new science, art and philosophy on its own. Developing a brand image of an urban area is not about forcing it on your own on a drawing board. Instead it is about, using its positives, background heritage for the advantage as you develops the fundamental foundations that abound.